Brand strategy is the first step in the process of defining and activating a brand. It involves auditing and distilling key brand insights, and translating them to a compelling brand platform to guide brand development.
It helps to start at the beginning. In other words, begin by setting your business goals. Why are you creating a new brand? What do you hope to achieve by launching the new brand? Use those long-term objectives as a basis for all of your strategic branding efforts.
For example, are you trying to reach a new audience? Your brand strategy for achieving that goal is likely to be quite different from a business that wants to steal market share from a category leader, and that’s why goal definition is a fundamental starting point for any brand strategy.
Our planners are tactics driven. That’s because 80% of the daily processes within marketing departments and ad agencies are based in project management. Creative Briefs tend to be control documents, rather than a forum for gathering inspirational ideas. On top of that, the foundation for a business is to have a worldwide appearance and easy to reach.
Web development can include anything from simply programming the data of a website to adding client liaison, content, network security and web server configuration, e-commerce development and more. It usually ranges from creating the simplest, plain text to the most difficult web-based applications, social network services and electronic business. Some website developers incorporate design into their web building, while others leave it strictly at coding and writing mark-up. It should go without saying that the better a website looks, the more visitors it will attract, so it’s worthwhile to focus on the design aspects as well as the coding when developing your website. A best looking corporate website can always be the first impression for a company. The first step of creating company branding is to have a good content website.