Customer relationship management (CRM) is an approach to manage a company’s interaction with current and potential customers. It uses data analysis about customers’ history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth. One important aspect of the CRM approach is the systems of CRM that compile data from a range of different communication channels, including a company’s website, telephone, email, live chat, marketing materials and more recently, social media. Through the CRM approach and the systems used to facilitate it, businesses learn more about their target audiences and how to best cater to their needs.
Watching your business grow is not just fun, but also a key part of planning for the future. A good CRM should let you analyze customer & employee activities and use the information for the benefit of your company. The CRM you choose should have reporting and tracking features. Not for the sake of recording but to know how to make use of the data you have collected to make the grow business better and bigger.
Customer relationship management (CRM) is a technology for managing all your company’s relationships and interactions.
What is CRM?
Customer relationship management (CRM) is a term applied to processes implemented by a company to handle its contact with its customers.
Operational CRM streamlines the business process that includes Sales automation, Marketing automation and Service automation.
Analytical CRM helps top management, marketing, sales and support personnel to determine the better way to serve customers.
Collaborative CRM enables an organization to share customers’ information among various business units like sales team, marketing team, technical and support team.